Cardano Enterprise
Adoption.
A mission critical deployment of Cardano-native ticketing. Phase 2 funds a secondary marketplace with royalty enforcement, anti-scalping controls, wallet onboarding capable of serving Sellout’s 200,000+ existing users across 350+ events at current annual operating cadence, organizer tools, an independent third-party security audit, and a public launch amplification campaign. Phase 1 is deployed to Cardano mainnet with a staged pilot underway — funded entirely by Sellout (over $130k invested). A defined revenue share is paid back to the Cardano Treasury until cost recovery.
4,372,865 ADA
~$1,093,216 USD at $0.25/ADA. Treasury funds Phase 2 build-out; Sellout already funded Phase 1 in full ($130k+) from its own capital. A co-investment, not a grant.
Five milestones · Eight months · No delivery, no payment
Every disbursement gated on verified deliverable acceptance, administered by Intersect. ~3% reserve (120,000 ADA) returned to the Treasury if unused.
Defined revenue share back to the Cardano Treasury until cost recovery
Phase 2 is delivered through a new operating entity that consolidates the Phase 1 IP and pays a defined share of marketplace and royalty revenue back to the Treasury. Sized and timelined to recover the ~$1.09M treasury contribution. Not a token. Exact share % finalized in M1 contracting with the oversight committee.
Marketplace · Royalties · Anti-scalping · Wallet onboarding · Organizer tools · Independent audit · Launch amplification
Seven deliverables that complete a production-grade Cardano-native ticketing system. Phase 1 is already live on mainnet.
$6M+ revenue · 150K+ on-chain transactions · 20K+ new Cardano wallets · 75K+ NFT tickets
Year 1 across Sellout’s nationwide cadence (350+ events annually), anchored by the contracted Yellowstone Club 2026 concert series. ~$7 per real on-chain transaction · ~$55 per new Cardano wallet — from real commercial activity, not subsidized testnet usage.
What this proposal funds.
This treasury withdrawal funds Phase 2 of a production Cardano-native ticketing system operated by Sellout.io and built by Anvil. Phase 1 — on-chain event creation, CIP-68 ticket minting, transfers, and attendance verification — is already live on mainnet, funded entirely by Sellout (over $130k invested) with no Cardano-related funding.
Phase 2 delivers a secondary marketplace with royalty enforcement, anti-scalping controls, organizer tools, wallet onboarding for 200,000+ existing users, an independent third-party security audit, and a public launch amplification campaign. The anchor deployment is the Yellowstone Club 2026 concert series — a contracted headline lineup including Noah Kahan, Sting, Weezer, The Black Crows, Mumford & Sons, Dierks Bentley, and The B52s, with $5.88M in 2025 historical revenue projecting $6M+ on-chain for 2026.
The requested 4,372,865 ADA (~$1,093,216 USD at $0.25/ADA) is administered by Intersect with milestone-based disbursement: no delivery, no payment. Every ADA is gated on verified deliverable acceptance. The ~3% reserve (120,000 ADA) returns to the Treasury if unused. On top of the build, a defined revenue share is paid back to the Cardano Treasury until cost recovery — paid by the new operating entity that consolidates the Phase 1 IP and delivers Phase 2. Non-speculative utility from an operating business that already exists.
Why Cardano needs this.
Cardano’s long-term sustainability largely depends on real businesses generating sustained on-chain activity — not marketing partnerships, not testnet demos, not grant-funded prototypes that rarely reach production. Sellout is an operating Web2 platform with 200,000+ users that is actively migrating its ticketing operations to Cardano. Phase 1 is on mainnet. The business exists. The users exist. The venues exist.
Sustained transaction volume
Every ticket sale, transfer, resale, and check-in is an on-chain transaction. This is recurring, not one-time.
Real wallet onboarding at scale
200,000+ existing users who bought real tickets before blockchain was involved. Cardano made invisible under a Web2-grade experience.
$6M+ flowing through Cardano
Real ticket revenue from the Yellowstone Club 2026 series. More venues and events compound this over time.
A use case everyone understands
Not DeFi. Not NFT art. Concert tickets. Something every person on earth has bought.
Other L1s spend hundreds of millions for enterprise partnerships. Cardano gets a real integration — properly resourced — for under $1.1M USD because the business already exists. And a defined revenue share is paid back to the Treasury until cost recovery.
Phase 2: The marketplace that completes the system.
Critical path — must ship for Yellowstone launch
Secondary marketplace
A Cardano-native marketplace where fans can list, buy, and settle ticket resales — all on-chain. Core listing, purchasing, and settlement flows integrated with Phase 1 ticketing infrastructure.
Royalty enforcement
Artists and venues receive automatic royalty splits every time a ticket resells. Enforced at the smart contract level — not a promise, a protocol guarantee. Direct execution of the Cardano 2025 Roadmap’s “creator royalty mechanisms” item.
Wallet onboarding capable of serving 200K+ users
Every Sellout user gets a Cardano wallet through custodial flows — no seed phrases, no friction. Custody is the on-ramp, not the destination: ticket assets are native Cardano assets users can export to a self-custody wallet at any time.
Independent third-party security audit
Formal smart-contract audit by a qualified firm. First pass in M2 (initial findings); final pass in M3 (with all critical/high findings remediated). Audit report published openly. Required by Article IV §4.
Enhancement layer — ships in window or fast-follow
Anti-scalping controls
Price ceilings, fair resale rules, transfer restrictions, and identity-binding (designed for DID/SSI compatibility — not centralized KYC) configurable by organizers. Yellowstone can launch with simpler hardcoded resale controls if the configurable layer slips; the launch is not blocked.
Organizer tools & visualization
Visual components for ticket history, transfers, and attendance. Organizer-facing controls for resale parameters. Support tools for verification and state review. Launch can proceed with a basic admin view; the polished dashboard is a fast-follow.
Public launch amplification
Marketing campaign positioning the Phase 2 launch in front of both Cardano-native and Web2 audiences: paid + earned media, press, AMAs, social campaigns, and educational materials covering the full ticket lifecycle. Big Storm + three named industry trade shows (NIVA, INTIX, Pollstar Live!).
Where every ADA goes.
Total request: 4,372,865 ADA (~$1,093,216 USD at $0.25/ADA) across 8 months. The budget breaks into Anvil-led build (engineering, design, leadership), Sellout-led delivery + amplification (Web2 integration, project leadership, marketing, industry events), shared infrastructure & security (audit, dev environments, contingency, legal), and the Intersect 3% administration fee covering governance and financial oversight.
Anvil-led build — $449,625 · 1,798,500 ADA
Cardano engineering, design, and leadership across 8 months. Salary rates reflect a competitive, transparent commitment to the Treasury — Anvil’s Canadian payroll structure passes favorable cost-to-output economics through directly.
Lead Blockchain Engineer · 1.0 FTE × 8 mo
394,400 ADA. Owns Phase 2 smart-contract design, transaction flow, and on-chain integration.
Sr. Full-Stack Engineer · 1.0 FTE × 8 mo
368,500 ADA. Bridges marketplace contracts with Sellout’s existing platform.
Smart-Contract Engineer · 1.0 FTE × 8 mo
335,000 ADA. Implements royalty enforcement, anti-scalping logic, and CIP-68 metadata extensions.
Front-End / UX Engineer · 1.0 FTE × 8 mo
254,600 ADA. Mobile-first marketplace UI, wallet flows, and organizer tooling.
Designer (UX + visual) · 0.5 FTE × 8 mo
89,000 ADA. Marketplace and ticket lifecycle design.
Project Management & Tech Leadership · 0.5 FTE × 8 mo
123,000 ADA. Milestone delivery, oversight reporting, vendor coordination.
Jr. Engineer / QA · 0.5 FTE × 8 mo
69,000 ADA. End-to-end testing across the resale lifecycle.
Executive Oversight (CEO + COO) · 0.5 FTE × 8 mo
165,000 ADA. Specific, treasury-proposal-attributable work — not founder strategy time on Anvil’s own business: CEO leads oversight-committee reporting and external governance engagement; COO manages the audit firm relationship, the Intersect Administration interface, and the hundreds of hours of partner / proposal / cross-team coordination that runs alongside every milestone and is not otherwise comped against any other line item.
Sellout-led delivery + amplification — $500,000 · 2,000,000 ADA
Web2 product integration on Sellout’s existing platform, dedicated leadership, three named industry trade-show activations, and an 8-month engagement with Sellout’s marketing agency Big Storm.
Sellout Project Lead · 1.0 FTE × 8 mo
400,000 ADA. Integration owner, vendor management for Anvil + Big Storm + event execution; single point of accountability on the Sellout side.
Sellout DevOps Lead · 1.0 FTE × 8 mo
200,000 ADA. Production deployment, CI/CD, monitoring/observability, on-call for Sellout-side integration with Anvil’s mainnet contracts.
Sellout-side Web2 development
720,000 ADA. Marketplace UI ($60K) · wallet & ticket lifecycle UI ($50K) · organizer-facing dashboard updates ($40K) · account/auth/integration plumbing ($30K). User-facing layer of the Cardano integration specifically — not general Sellout product work. Without these surfaces, the on-chain infrastructure has no interface and no users.
Three named industry trade-show activations
480,000 ADA. NIVA Conference (National Independent Venue Association) · INTIX Conference & Expo (International Ticketing Association) · Pollstar Live! — $40K each: booth, travel, materials, on-site staffing.
Big Storm — Sellout’s marketing agency
200,000 ADA. greatbigstorm.com — 8-month engagement: launch campaign, social, press, content production, AMAs, educational materials.
Shared infrastructure & security — $111,750 · 447,000 ADA
Build-side requirements that benefit the system regardless of which side delivers them.
Independent third-party security audit
200,000 ADA. One audit engagement with a Cardano-based audit firm. First pass in M2, final pass + remediation in M3. Report published openly.
Infrastructure, tooling, dev environments
100,000 ADA. Fixed cost for 8 months — cloud, monitoring, dev/test environments.
Reserve / scope contingency (~3%)
120,000 ADA. Up/down protection. Returned to the Treasury if unused.
Legal — rev-share contracting framework
27,000 ADA. Legal set-up and counsel coordination to formalize the rev-share / treasury-repayment instrument: counterparty structure on the Treasury side, reporting obligations, audit rights, and the on-chain attestation mechanism.
Intersect Budget Administration fee — $31,841 · 127,365 ADA
3% administration fee covering governance and financial oversight, treasury management infrastructure, and assurance — handled directly through Intersect’s Administration Fee Framework rather than as separate proposal line items.
A defined revenue share back to the Treasury until cost recovery.
Beyond the milestone deliverables and the ~3% reserve (120,000 ADA returned to the Treasury if unused), this proposal commits to a defined share of marketplace and royalty revenue paid back to the Cardano Treasury, sized and timelined to recover the treasury’s contribution (~$1.09M USD). Phase 2 is delivered through a new operating entity that consolidates the Phase 1 IP and carries this rev-share obligation.
What’s set in this proposal vs. set through contracting. The structural commitment to repay is fixed here. The exact share percentage, the precise revenue base definition, and the repayment cadence are established through M1 contracting with Intersect Administration and the appointed oversight committee — these specifics require commercial discussion that cannot be pre-negotiated unilaterally in the proposal text. Repayment progress is reported publicly each quarter from launch onward, so cost-recovery progress is transparent against a defined denominator from day one.
Defined revenue base — marketplace fees + royalty revenue attributable to the new operating infrastructure
Definitions and reporting cadence are finalized in M1 contracting with the oversight committee.
Quarterly payment to the Cardano Treasury (or designated receiving vehicle)
Repayment progress reported publicly each quarter with full revenue-base and share-calculation transparency to the oversight committee.
Continues until cumulative repayment reaches the treasury’s USD contribution to this withdrawal
Cost-recovery target is ~$1.09M USD. Whether a defined premium / tail share continues above the threshold is open — we are flexible on this with the oversight committee.
Not a token. Not a milestone condition. Not a substitute for any deliverable.
No tradable token is issued. The rev-share is a standalone commercial obligation finalized in M1 contracting; the work package’s milestone gating remains exactly as specified.
Why this approach, not equity or a token
An earlier draft contemplated an equity grant in a new operating entity. After community feedback, we pulled that mechanism in favor of the rev-share structure above, for four reasons: (1) Treasury governance fit — a direct rev-share is a cleaner instrument for a treasury-funded proposal than a private-company equity stake; the Cardano Treasury is a community-governed treasury, not a venture vehicle. (2) No token — the instrument is a contractual repayment obligation, not a tradable asset. (3) Aligned with how Cardano already earns from this work — protocol fees already flow back from every on-chain action; rev-share layers on top of that natural flow until the explicit USD contribution is recovered. (4) Skin in the game is structural, not promised — enforceable through the M1 contracting framework with Intersect as administrator.
Post-funding sustainability
After Phase 2 ships, the on-chain infrastructure is maintained by Sellout as part of normal operating costs. Sellout’s revenue model — service fees on primary and secondary ticket sales — generates the ongoing operating budget for the platform. No further treasury withdrawal is planned or anticipated. If a future Phase 3 expansion proposal makes sense, it would be a separate, scoped proposal — not a dependency of this one.
Partnership continuity / key-person risk
Anvil is the sole contracting party with Intersect for this withdrawal — all disbursements are gated on Anvil deliverables; Sellout participates as the operating client and anchor deployment under that contract. The on-chain infrastructure deliverables (smart contracts, audit) ship regardless of Sellout-side personnel or strategic changes. The Yellowstone Club anchor is contracted at the Sellout-venue layer; the on-chain infrastructure outlasts any single anchor deployment.
Stablecoin conversion at disbursement.
This proposal is denominated in USD ($1,093,216) with the ADA-equivalent calculated at the proposer-specified rate of $0.25/ADA. ADA price volatility between submission and milestone disbursement is a real risk to both sides. We request that each milestone disbursement be converted to a Cardano-native stablecoin (USDM, USDA, or equivalent) at the point of release, via OTC or TWAP execution as appropriate, consistent with the Cardano Treasury’s emerging stablecoin hedging practices.
The ADA amount disbursed at each milestone adjusts to deliver the stablecoin USD-equivalent of that milestone’s scope, with the USD scope held constant. This holds work scope predictable across the 8-month window, eliminates the need for either side to take a directional bet on ADA price during execution, and is operationally executable by Intersect with existing OTC infrastructure. The conversion mechanism, slippage parameters, and execution venue are open items to finalize in M1 contracting.
Public, on-chain, independently verifiable.
These are the 12-month targets from public launch. All metrics are independently verifiable via Cardano explorer data and policy-ID tracking — reported transparently on a public dashboard. Real commercial activity from a real business — measured in cost-per-transaction (~$7) and cost-per-wallet (~$55) rather than as a fractional share of long-horizon Vision targets.
75,000+ NFT tickets minted on mainnet
150,000+ on-chain transactions
$6,000,000+ ticket revenue processed on-chain ($5.88M historical)
20,000+ new Cardano wallets onboarded
Marketplace live with resale + royalty enforcement
8 months. 5 milestones. Milestone-gated.
8 weeks
Design & Architecture
Marketplace architecture, resale ruleset, UX flows, custodial wallet integration plan, audit firm engaged with scope co-signed. Testnet environment provisioned with scaffold contracts deployed — a working listing → purchase → transfer demo on testnet to validate the architecture before M2 begins. Anvil engineering at full scope from day one; Sellout Project Lead and DevOps Lead onboarded; Big Storm engagement kicked off; first industry trade-show slot secured.
8 weeks
Marketplace Implementation (Testnet)
MVP on testnet. End-to-end listing, buying, transferring. Royalty + anti-scalping enforced at the smart-contract level. Mobile-first front-end integrated with Sellout. Custodial wallet flow operational. First-pass independent audit.
8 weeks
Organizer Tools, Audit & Documentation
Organizer-facing tools, visualization for Phase 1+2 on-chain data, support-facing verification, public integrator documentation. Final independent audit pass with all critical/high findings remediated and report published. First industry trade-show activation completed.
4 weeks
Mainnet Deployment & Production Integration
Marketplace contracts on mainnet. Full Sellout production backend integration. Live end-to-end resale flows. Monitoring + incident response (tabletop tested). Second trade-show activation.
4 weeks
Public Launch, Amplification & Reporting
Public marketplace launch. Big Storm campaign at full intensity with concrete reach targets — minimum 3 press placements across Cardano-native, blockchain-trade, and live-events trade outlets; paid media with defined spend reporting; structured AMA series; Cardano Forum / community presence. Third trade-show activation concurrent with launch. Educational materials for users, artists, venues. Public on-chain metrics dashboard live. Final governance report.
Disbursement is milestone-based via Intersect’s Administration Framework. No delivery, no payment. Exact per-milestone allocation finalized in M1/M2 contracting. The ~3% reserve (120,000 ADA) returns to the Treasury if unused.
How treasury risk is structurally bounded.
Already delivered — technical risk eliminated
The hardest part is done. Phase 2 extends a working system.
Sellout funded Phase 1 entirely
Real skin in the game. The business is committed.
No delivery, no payment
Funds gate on verified milestone completion. No performance unlock pool — disbursement is purely milestone-based.
Independent third-party security audit · $50K line item
Smart-contract security audit by a Cardano-based firm. First pass in M2; final pass in M3 with all critical/high findings remediated. Report published openly. Required by Article IV §4. (Governance and financial oversight handled separately via Intersect’s 3% administration fee.)
Held funds delegated to auto-abstain
ADA pending disbursement is held in publicly auditable accounts and delegated to the predefined auto-abstain voting option, not to any SPO. Direct compliance with Article IV §5.
Yellowstone Club contracted
$6M+ in revenue with confirmed headline artists. Not speculative.
Intersect-administered
Disbursement, governance oversight, and financial assurance run through Intersect’s Administration Framework — funded via the 3% administration fee (~$32K) included in the total budget.
Covers constitutional requirements per Article IV §§4 and 5. Neither Anvil nor Sellout has received funds directly from the Cardano Treasury. Full constitutionality disclosures in the downloadable proposal.
Built for the strategy already published.
This proposal is a direct execution of the Cardano 2030 Strategic Vision — without forcing the alignment.
Robust on-chain demand
150,000+ projected first-year transactions and 20,000+ new wallets are real commercial activity from an operating business — not subsidized testnet usage or one-time partnership announcements. Recurring annually as the platform grows.
Adoption & Utility — high-value verticals + invisible UX
$60B online ticketing — part of a $652B global live-events industry projected to reach $1.17T by 2032 — belongs alongside DeFi, RWA, and supply chain as a flagship vertical. Anvil Vault hides wallets, fees, and signing flows from 200K+ Web2 users.
Sustainability — value back to L1
Every mint, transfer, resale, royalty, and check-in generates Cardano protocol fees. The system pays back into the network it depends on.
Creator royalties + identity-binding
Royalty enforcement directly executes the Roadmap’s “creator royalty mechanisms” item. Identity-binding aligns with the soul-bound / DID-SSI direction.
L1 first, Hydra-future
Phase 2 settles entirely on L1 to demonstrate native assets and CIP-68 lifecycle. Hydra integration on the Phase 3 roadmap as volume scales.