Every ticket is a transaction.
Every fan is a wallet.
This isn’t a marketing campaign. It’s sustained, recurring on-chain activity from a real business with real users. Every event Sellout runs generates mints, transfers, resales, and attendance updates — all on Cardano.
What the ecosystem gains.
Every mint, transfer, resale, and check-in is an on-chain transaction
Not simulated. Not testnet. Real mainnet transactions from real ticket sales.
200,000+ existing users getting Cardano wallets over time
Non-crypto users onboarded through custodial flows — no seed phrases, no friction. 20,000+ projected in Year 1.
$6M+ flowing through Cardano from a single partnership
The Yellowstone Club series alone. More venues and more events compound this.
Sustained, recurring, compounding activity
Every concert Sellout runs is a burst of on-chain activity. This is not a one-time event.
Cardano becomes the chain that powers live events
Not DeFi. Not NFTs. Real-world infrastructure people immediately understand.
Measurable. Auditable. On-chain.
Initial deployment · Q4 2026 / Q1 2027
50–75 events fully running on Cardano
~30,000 NFT tickets minted
60,000+ on-chain interactions
Within 12 months
200+ events leveraging on-chain ticketing (Sellout’s 350+ annual cadence)
75,000+ NFT tickets minted
150,000+ on-chain transactions
At least $6M+ in on-chain ticket revenue
Migration curve (how we get there)
Sellout’s 350+ annual events are 350+ individual organizer relationships, each requiring opt-in — not a single switch. The migration is staged:
~10–15% of events on Cardano (early-adopter venues + Yellowstone Club anchor)
~30% — on-chain becomes the default for new events as first wave of case studies lands
~60% — platform default for all new event creation; legacy mode available but not promoted
Organizer-side friction is intentionally minimized: the on-chain layer sits behind Sellout’s existing UX, and organizers configure resale parameters through the same interface they already use.
Conservative case (25% migration)
Even if only a quarter of Sellout’s events migrate in year one:
80–90 events with on-chain ticketing
~20,000 NFT tickets minted
~5,000 new Cardano wallets
~$220 per wallet — still well below industry benchmarks for crypto user acquisition
Public post-launch report (6 months from launch): Anvil and Sellout will publish a 6-month post-launch report covering actual vs. projected metrics, candid adoption-gap assessment, and “what we would do differently.” Non-binding accountability commitment to the Cardano community — independent of milestone disbursement.
~$7 per real on-chain transaction. ~$55 per new Cardano wallet.
The treasury contributes ~$1.09M USD and receives 150,000+ real mainnet transactions, 20,000+ new wallets, and a documented enterprise case study from genuine commercial activity — measured in cost-per-outcome, not as a fractional share of long-horizon Vision targets.
Competing L1 ecosystems spend hundreds of millions on partnership-and-incentive programs that produce announcement-grade activity at multiples of that cost-per-outcome. This is the comparison that wins.
Everyone who touches a ticket.
Sustained transaction volume + wallet growth from a real business
The kind of real-world adoption other L1s spend hundreds of millions trying to buy.
Verifiable tickets, fair resale, real ownership
No more fake QR codes. No more getting ripped off.
Automatic royalties on every resale
Enforced at the protocol level. Not a promise — a smart contract.
Real-time attendance, transfer, and revenue data
See who showed up. See how tickets moved. Make better decisions.
Composable on-chain ticket data for new tools
Analytics, loyalty, marketplaces — built on transparent on-chain data.
This is the kind of real-world adoption other L1s spend hundreds of millions trying to buy. Cardano gets it for under $1.1M USD — and a defined revenue share is paid back to the Treasury until cost recovery — because the business already exists.